Category advice

Crisps & Snacks icon
Crisps & Snacks

Market Insight

Baskets containing Crisps & Snacks have a spend 15% higher than a normal basket

(Source: Kantar Worldpanel 28.01.18)

Try to interrupt shoppers with secondary locations i.e Gondola/aisle ends

The Top 30 standard crisps lines in Impulse account for 46% of all standard crisps sales

(Source: ACNielsen L52wks to 27.01.18)

Ensure you stock the Must Stock range of standard crisps sku's

Impulse growth in sharing bags has been boosted by strong PMP growth (21.3%) in the last 12 months

(Source: AC Nielson 27/01/18)

Ensure you stock a core range of sharing Crisps & Snacks in PMP format

Better for You is a growth opportunity as customers continue to look for healthier snacking products

Ensure you stock healthier snacks

Crisps & Snacks are a highly expandable category where shoppers make multiple purchases

i.e multibuys in this category drives more snacking occasions and repeat purchases

Did you know independents under trade in Multipacks. They account for 10% of Crisps & Snacks sales in impulse but only 5% of sales in independents

(Source: AC Nielson 27/01/18)

Make sure you stock a core range of Multipacks

Crisps and dip

  • 1Crisps and dipIn a Top-Up mission: 1 out of 10 of all Crisps & Snacks baskets also contained alcohol, so use secondary locations in these areas to encourage more sales
    (Source: Kantar Worldpanel 28.01.18)
  • 2Focus on key products – ensure best sellers are merchandised at eye level with double or triple facings
  • 3More shoppers buy single serve savoury snacks when it's merchandised near the Food to Go area. Ensure you create space to maximise Crisps & Snacks sales in this area of your store
  • 4Snacks is one of the top "Basket builders" categories when on promotion. Ensure you use the provided POS to highlight WOW/Must Feature promotions
  • 5Sharing crisps sales spike during key events such as Big Night In, Christmas, Easter and key Sporting Events. Ensure you are well stocked in preparation for these events and increase facings or maximise secondary locations

Crisps & Snacks

Crisps & Snacks

Must Stock Lines

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock lines
Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Crisps & Snacks


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