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Category advice
Market Insight
Category advice2021
Importance of Confectionery
Confectionery is growing +2.7% in Independent and Symbol stores. Driven by more shoppers shopping local.
(Nielsen, I&S, 52 Weeks, 22.05.2021)
Big Night In
Sharing products are growing the channel sales, with chocolate sharing +8.5% and sugar sharing +5.9%.
(Nielsen, I&S, 52 Weeks, 22.05.2021)
On the Go
Chocolate Singles still have the largest share of Confectionery with a quarter of all sales in Independent and Symbol Stores.
(Nielsen, I&S, 52 Weeks, 22.05.2021)
Seasonal Gifting
Confectionery Gifting is growing +18% and driven by a growth in sales from events like Xmas, Mother’s Day and Valentines.
(Nielsen, I&S, 52 Weeks, 22.05.2021)
The Younger Confectionery Shopper
Younger shoppers over index in confectionery in Independent and Symbol stores and they also spend more so are a key demographic.
(Lumina Intelligence Convenience Tracking Programme data from w/c 11th November 2020 to 26th April 2021)
Importance of Impulse
23% of shoppers in Independent and Symbol Stores buy something on impulse. 17% of these impulse purchases are confectionery. 63% of shoppers purchase on impulse because of visibility and 28% of shoppers purchase because of promotion or PMP.
(Lumina CTP 2020)
Clearly merchandise your main display by pack type (eg singles/duos), brand and best sellers in best locations.
Stock the best selling Gifting range Build exciting displays for Seasonal events and advertise on social media.
With On the Go missions due to bounce back re-focus on Chocolate and Mint Singles especially growing packs like Duos.
Stock the latest branded NPD from launch as this appeals to younger shoppers and display in high footfall areas for impulse purchasing.
Drive impulse purchase with eye catching displays, then highlight high impulse lines like mints at the till point and next to Food/Coffee to Go for the fresh breath mission.
Must Stock Lines
Category advice2021
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Planograms
Category advice2021
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Cadburys Dairy Milk PM £1 95g Cadbury Caramel PM £1 120g Cadburys Fruit and Nut PM £1 95g Cadbury Chopped Nut PM £1 95g
Cadburys Oreo PM £1 120g Cadburys Daim PM £1 120g Maltesers Chocolate Box 110g Celebrations Chocolate Carton Gift Box Small
Lindor Milk Cornet 200g Cadburys Milk Tray 360g Ferrero Rocher Diamond T24 Ferrero Rocher T16
View Shelf 2 Products
Galaxy Milk Chocolate Bar Large Block PM £1 110g Galaxy Caramel Chocolate Bar Large Block PM £1 135g Galaxy Cookie Crumble Chocolate Large Bar PM £1 114g Aero Milk Block PM £1 90g
Aero Peppermint Sharing Block PM £1 90g Cadbury Wispa Duo Chocolate Bar Sgl Cadburys Double Decker Duo Std Twix White Xtra Chocolate Standard Single Bar Std
Mars Chocolate Bar Standard Duo 78.8g Snickers Chocolate Bar Standard Duo Single 83.4g Twix Xtra Chocolate Bar King Bounty Trio Std
View Shelf 3 Products
Cadbury Bournville PM £1 100g Cadbury Bournville Old Jamaica PM £1 100g Maltesers Teasers Chocolate Bar PM £1 100g Cadbury Picnic PM 55p Std Cadbury Boost PM 55p Std
Mars Chocolate Bar PM 60p 51g Snickers Chocolate Bar PM 60p 48g Twix Chocolate Biscuit Bar PM 60p Std Bounty Chocolate Bar Coconut PM 60p Std
Mars Protein Chocolate Bar 47g Snickers Protein Chocolate Bar 47g Grenade Carb Killa Chocolate Chip Cookie Dough 60g Grenade Carb Killa Chocolate Cookie Bar 60g
View Shelf 4 Products
Aero Peppermint Mint Chocolate Bar PM 60p Cadbury Star Bar PM 55p 50g Cadbury Crunchie PM 60p Std Cadbury Dairy Milk PM 55p Std Cadbury Wispa Std
Cadbury Wispa Gold Sgl Twirl Orange 43g Cadbury Twirl PM 55p Std Kit Kat 4 Finger Milk Chocolate Bar PM 60p Sgl Kinder Bueno Classic PM 60p Sgl
Kinder Bueno White PM 60p Sgl Malteasers Chocolate Bag Standard PM 60p 37g Frys Turkish Delight Std Yorkie Original Milk Chocolate Bar Std M&M’s Chocolate Bag Standard 45g
View Shelf 5 Products
Kinder Surprise Pink & Blue T48 Cadburys Freddo PM 25p Std Cadburys Freddo Caramel PM 25p Std Milkybar White Chocolate Bar PM 60p 25g Milkyway Chocolate Bar Standard 21g Milky Way Chocolate Magic Stars Bag Sgl
Galaxy Ripple Chocolate Bar Std Cadbury Buttons PM 25p 14g Cadburys Fudge PM 25p 22g Mr Tom Peanut Bar Sgl Smarties Hexatube PM 60p 38g Rowntrees Jelly Tots Std
Skittles Fruit 45g Bassetts Cherry Drops Roll Fruittella Strawberry Stk Maynards Wine Gum PM 50p Sgl Rowntree’s Fruit Gums Sachet 43.5g Rowntrees Fruit Pastilles Vegan PM 50p 50g
View Shelf 6 Products
Cadbury Twirl PM £1 5pk Cadbury Wispa PM £1 4pk Kit Kat Chunky PM £1 4pk Mars Chocolate Standard Single PM £1 3pk Cadbury Crunchie PM £1 4pk
Twix Chocolate Standard PM £1 3pk Kinder Chocolate PM £1 T8 Trebor Extra Strong Mints PM 50p Roll Trebor Soft Mints Spearmint PM 50p Roll Trebor Soft Mints PM 50p Roll
Polo Original Mints Tube 34g Polo Spearmint Mints Tube Std Halls Menthol Extra Strong Std Halls Soothers Blackcurrant Stick S/Pk Lockets Honey & Lemon Lozenges 43g
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Milky Way Stars Pouch 100g Cadbury Giant White Buttons PM £1 95g
Cdm Orange Buttons £1 95g Skittles Fruit Treat Bag PM £11 125g
Cadburys Chocolate Eclair Bag PM £1 130g Werthers Original Butter Candies PM £1 110g
View Shelf 2 Products
Milkybar White Chocolate Giant Buttons PM £1 Bag Cadburys Giant Buttons PM £1 95g
Cadbury Oreo Bites PM £1 95g Haribo Starmix PM £1 160g
Bassetts Liquorice Allsorts PM £1 165g Maynards Bassetts Sports Mix PM £1 165g
View Shelf 3 Products
M&M’s Peanut Chocolate Bag PM £1 82g Cadbury Bitsa Wispa PM £1 95g
Cadburys Twirl Bites PM £1 95g Haribo Supermix PM £1 160g
Maynards Bassetts Wine Gums PM £1 165g Bassetts Jelly Babies PM £1 165g
View Shelf 4 Products
M&M’s Chocolate Choco Treat Bag PM £1 82g Cadburys Caramel Nibbles PM £1 95g
Galaxy Minstrels Chocolate Treat Bag PM £1 80g Maoam Joystixx PM £1 140g
Haribo Gold Bears PM £1 160g Rowntrees Fruit Pastilles Pouch PM £1
View Shelf 5 Products
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