Category advice

Confectionery icon
Confectionery

Market Insight

Category advice2020

 

29% of consumers said they were using their local corner shop / convenience store for the first time.*

So excite those new customers with the latest products, stock the best sellers and have great displays in store.

*Source: ACS, 6th May 2020

Duos are the main growth area for Singles at +6.8% and driving value to the singles category.

Cadbury Duos are in double digit growth and driving the biggest growth at +35%.

Source: Nielsen, Indies and Symbols, Nielsen, 16/05/2020

Confectionery is growing +2.0% in Indies and Symbols.

Source: Nielsen, Indies and Symbols, Nielsen, 13/06/2020

Sharing products are the biggest drivers of growth with Sugar Bags at +6.2% and Chocolate Blocks at +13%.

Source: Nielsen, Indies and Symbols, Nielsen, 16/05/2020

Almost a half of chocolate sales in Convenience are singles,* so it is the most important chocolate category in your store.

*Source: Nielsen, Indies and Symbols, Nielsen, 16/05/2020

Chocolate Block is the fastest growing sharing product at +13% and +19m, so can really drive growth in store.

Source: Nielsen, Indies and Symbols, Nielsen, 16/05/2020

Make sure you are stocking Dark Chocolate block bars as these are growing

– driven by the over 55 shopper – the largest age group in Convenience.

Price marked confectionery

Price mark packs drive quicker purchase decisions and price satisfaction for your customers, as value is now really important to them.

Increase your new product sales and excite customers by stocking up at launch and displaying in a prime location.

Family shopping

Confectionery is the most impulsive category in Convenience.

As 1 in 4 Convenience customers are under 35, set up confectionery till point displays as these younger customers are more likely to buy on impulse.

HIM Retailer Fact Sheets 2019

1 in 5 shoppers are on a distress mission in convenience so placing your best-selling confectionery products in secondary displays will interrupt shoppers on autopilot.

HIM, Convenience Report 2019

NPD - As more younger shoppers* are visiting Convenience stores, excite them with new products.

*IGD Shopper Vista – Shopper Change 2020

Freddo chocolate bar
Confectionery

Must Stock Lines

Category advice2020

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock linesMust stock lines
Confectionery

Planograms

Category advice2020

 

We suggest you stock the following range:

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2m Confectionery Shelf 1
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2m Confectionery Shelf 2
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2m Confectionery Shelf 3
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2m Confectionery Shelf 4
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2m Confectionery Shelf 5
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2m Confectionery Shelf 6
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