Category advice

Confectionery icon
Confectionery

Market Insight

Category advice2019

 

Shoppers are willing to spend more on confectionery vs other categories, with the key format they’re willing to trade up in being singles.

(HIM CTP 2017)

Over 50% of chocolate sales in Convenience are singles, so it is the most important chocolate category in your store.

(Nielsen, Indes and Symbols, Nielsen, June 2019)

Sharing products are the biggest drivers of growth with Sugar Bags at +7%, Chocolate Bags at +10% and Chocolate Blocks at +6%.

(Nielsen, Indes and Symbols, Nielsen, June 2019)

Both Duos & Price Marked Pack Singles are now in Double Digit Growth, driving value to the singles category.

(Nielsen, Indes and Symbols, Nielsen, June 2019)

1 in 5 shoppers are on a distress mission in convenience so placing your best-selling confectionery products in secondary displays will interrupt shoppers on autopilot.

(HIM, Convenience Report 2019)

Chocolate Singles is the biggest segment (33% of category value), but Easter and Christmas are the fastest growing (6.8% and 8.7% YOY respectively) within convenience.

(IRI data to 15/06/19)

  • 1Twirl/Bueno bars

    If just four of your customers per day added one chocolate single bar to their basket, it would generate over £1200 additional sales for you annually.

    Source: IRI, Indes and Symbols Av Selling Price, Dec 2018

  • 2

    In order to drive growth back into Singles, focus on NPD and ‘added value’ areas such as Duos, Protein and Premium.

    Snickers/Twix bars
  • 3Maltesers/Haribo/Dairy Milk

    Emphasis on growing formats such as Sharing Bags and Blocks is key to drive growth into the channel.

  • 4

    68% of shoppers don’t see confectionery while in store – of those who do 80% actually buy, therefore increasing visibility of products for customers is key! 39% of shoppers buy on impulse (rather than being driven by promotions), so focus on creating eye-catching displays in store and maintaining clear visibility of the category.

    Source: HIM CTP 2019

  • 5

    Stocking new products at launch is vital in securing first time buyer purchases, and displaying them in the best location in branded point of sale could increase your sales by 35%.

    6

    Healthy shopping is driving value to your store as customers are willing to pay more for a healthy snack, so have reduced sugar and permissible confectionery products in your range.

    Source: HIM, Convenience Report 2019

Confectionery

Must Stock Lines

Category advice2019

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock linesMust stock lines
Confectionery

Planograms

Category advice2019

 

If you have a 6m display, we suggest you stock the following range:

Click shelf to hide/show shelf product list

2m x 6 Confectionery Shelf 1
View Shelf 1 Products
2m x 6 Confectionery Shelf 2
View Shelf 2 Products
2m x 6 Confectionery Shelf 3
View Shelf 3 Products
2m x 6 Confectionery Shelf 4
View Shelf 4 Products
2m x 6 Confectionery Shelf 5
View Shelf 5 Products
2m x 6 Confectionery Shelf 6
View Shelf 6 Products

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