Category advice

Confectionery icon
Confectionery

Market Insight

Everyday Enjoyment is still the biggest driver in confectionery. The must stock products are Cadbury Twirl, Kinder Surprise, Snickers

Premium is driving value growth in chocolate within the total market. Ensure your range offers trade up across block and singles, for example Lindt

26% of confectionery is bought on impulse

(Source: HIM CTP Tracker 2016)

Ensure you've got a core range of products in different pack formats to capitalise on impulse purchases in your store

Capitalise on the growing protein trend with 1 in 10 shoppers having consumed a protein bar in the last 3 months

(Source: Mars Confectionery July 2017)

Ensure your range offers Mars and Snickers protein bars

Shoppers are spending more on sugar with sugar bags being the key driver

(Source: Kantar Worldpanel 26.03.17, IRI One System Total IC 27.03.17)

Growth in sharing occasions is less about social gatherings but more about informal and everyday consumption. Treat is growing +9%

(Source: Kantar Worldpanel In Home Occasions, Sept 2016)

Shoppers are looking for value for money, so it is vital you stock price marked packs, sharing bags and multipacks prominently in your store

Chocolate blocks and sharing bags are seen by shoppers as allowable and inexpensive ways of consuming confectionery. Ensure that these formats are available on the main fixture.

Ensure you stock a balanced range of confectionery between chocolate and sugar. 60% of your sales value comes from the Must Stock range so make sure you stock up the Must Stock lines

Capitalise on NPD within growing segments to encourage trial, keep shoppers interested and to encourage shoppers to trade up

Oreo bar
Confectionery

Must Stock Lines

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock linesMust stock linesMust stock linesMust stock lines
Confectionery

Planograms

If you have a 2m display with 7 shelves, we suggest you stock the following range:

Click shelf to hide/show product list

2mx7 Confectionery planogram Shelf 1
View Shelf 1 Products
2mx7 Confectionery planogram Shelf 2
View Shelf 2 Products
2mx7 Confectionery planogram Shelf 3
View Shelf 3 Products
2mx7 Confectionery planogram Shelf 4
View Shelf 4 Products
2mx7 Confectionery planogram Shelf 5
View Shelf 5 Products
2mx7 Confectionery planogram Shelf 6
View Shelf 6 Products
2mx7 Confectionery planogram Shelf 7
View Shelf 7 Products

If you have a 3m display with 7 shelves, we suggest you stock the following range:

Click shelf to hide/show product list

3mx7 Confectionery planogram Shelf 1
View Shelf 1 Products
3mx7 Confectionery planogram Shelf 2
View Shelf 2 Products
3mx7 Confectionery planogram Shelf 3
View Shelf 3 Products
3mx7 Confectionery planogram Shelf 4
View Shelf 4 Products
3mx7 Confectionery planogram Shelf 5
View Shelf 5 Products
3mx7 Confectionery planogram Shelf 6
View Shelf 6 Products
3mx7 Confectionery planogram Shelf 7
View Shelf 7 Products

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