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Category advice
Market Insight
Category advice2020
Cider has grown 23% in the past year and is now worth £2.1bn in the Impulse Channel.
This represents 41.2% of all alcohol sales. In the Grocery Channel this is only 27.4%.
(Nielsen Scantrack, MAT to 11/7/20)
Cider in Impulse is worth £497m and growing 21% year on year.
42% of total Cider sales are Apple Cider, 29% Flavoured.
(Nielsen Scantrack, MAT to 11/7/20)
Cider shoppers in the Impulse Channel have grown by 92% or an additional 714,000 shoppers in the past year.
(Kantar WPO Impulse 12wk to 12/7/20)
Premium Apple Ciders have grown the fastest in the past year, boosted by new Rose variants in the market.
(Nielsen Scantrack, MAT to 11/7/20)
Impulse purchasing has risen in the past year +10%, retailers can boost sales through impactful displays to tempt their shoppers especially around key events.
50% of shoppers say they would be likely to purchase more Premium products around key event and holidays, retailers need to make sure they have a good Premium Beer & Cider offering.
(Source: Lumina Intelligence, UK Convenience Market Report 2020)
Over 1/5th of UK consumers are teetotal – make sure you stock a small range of No Alcohol Beer & Cider.
Must Stock Lines
Category advice2020
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Planograms
Category advice2020
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Newcastle Brown NRB 550ml Old Speckled Hen 5% 500ml Caledonian Deuchars 500ml (Scot) Budweiser 4.5% Abv 660ml Stella Artois 4.8% NRB 660ml Peroni Na 620ml
Desperados 650ml Corona Extra 710ml San Miguel 660ml Becks 4% 660ml Crabbies Ginger Beer 500ml Jack Daniels & Cola 330ml
Gordans & Tonic P/M 250ml Smirnoff & Cola P/M 250ml Capt Morgan & Cola P/M 250ml Wkd Iron Brew £2.99 70cl Smirnoff Ice 70cl
View Shelf 2 Products
Miller Genuine Draft 330ml NRB Peroni Italian Lager 4pk 330ml Corona Extra 4pk NRB 330ml Budweiser 4.5% 6fp/M 300ml
Bulmers Red Berries & Lime 500ml Magners Irish Cider 568ml NRB Kopparberg S/Berry & Lime 500ml Kopparberg Mixed Fruit 500ml
Rekorderlig S/Berry Lime 500ml Wkd Iron Brew 4pk P/M 275ml Smirnoff Ice 4fp/M 275ml
View Shelf 3 Products
Coors Light 4fp/M 500ml Stella Artois 4fp/M 500ml Budweiser 4.5% Abv 4fp/M 500ml
Tennents 8fp/M 440ml (Scot) Stella Artois 4fp/M 330ml Belhaven Best 3.2% 4pk (Scot)
View Shelf 4 Products
Fosters 4fp/M 440ml Tennents 4fp/M 500ml Carlsberg 4fp/M 500ml
Guinness Draught 4fp/M 440ml Mcewans Export 4.5% 500ml Can John Smiths Smth 4fp/M 440ml
View Shelf 5 Products
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Doom Bar Amber Ale 500ml Newcastle Brown NRB 550ml Innis & Gunn Orig 330ml (Scot) Brewdog Punk Ipa 330ml Brooklyn Lager 355ml Goose Island Ipa 355ml Budweiser 4.5% Abv 660ml
Stella Artois 4.8% NRB 660ml Heineken NRB 650ml Peroni Na 620ml San Miguel 660ml Desperados 650ml Corona Extra 710ml Tyskie 5% NRB 500ml
Jack Daniels & Cola 330ml Gordans & Tonic P/M 250ml Smirnoff & Cola P/M 250ml Capt Morgan & Cola P/M 250ml Smirnoff Ice P/M 70cl Wkd Blue £2.99 70cl
View Shelf 2 Products
Budweiser 4.5% 6fp/M 300ml Stella Artois 4fp/M 330ml Coors Light 6fp/M 330ml Becks Bier 6fp/M 275ml San Miguel 4fp/M 330ml
Peroni Italian Lager 4pk 330ml Corona Extra 4pk NRB 330ml Desperados 3pack 330ml Bulmers Original Cider 500ml Bulmers Red Berries & Lime 500ml
Kopparberg S/Berry & Lime 500ml Kopparberg Mixed Fruit 500ml Magners Irish Cider 568ml NRB H/Westons Vintage 8.2% 500ml NRB
View Shelf 3 Products
Red Stripe 4fp/M 440ml Heineken 4fp/M 440ml Tyskie 4pk 5% 500ml
San Miguel 4fp/M 500ml Desperados 4 Pack Can 500ml Hcc Dark Fruit P/M 500ml (Scot)
Strongbow D/Fruit 4fp/M 440ml Strongbow D/Fruit 4/£6.75 568ml Magners Cider 4 Pack 440ml
View Shelf 4 Products
Fosters 4fp/M 568ml Tennents Pint Can 4pk 568ml Budweiser 4.5% 4fp/M 568ml Stella Artois 4fp/M 568ml
Belhaven Best 3.2% 4pk (Scot) Mcewans Export 4.5% 500ml Can Guinness Draught 4fp/M 440ml
K Cider Abv 8% 500ml Strongbow 5% 4pk 440ml (Scot) Strongbow 5% 4pk 568ml (Scot)
View Shelf 5 Products
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Newcastle Brown NRB 550ml Mcewans Export NRB 500ml(Scot) Doom Bar Amber Ale 500ml Old Speckled Hen 5% 500ml Innis &Gunn Orig 330ml (Scot) Innis & Gunn Ipa NRB 330ml St Andrews Ale 500ml Caledonian Deuchars 500ml(Scot Belhaven Export 80/- 500ml Brewdog Punk Ipa 4pk 330ml
Tennents Lager NRB 500ml(Scot) Budweiser 4.5% Abv 660ml Stella Artois 4.8% NRB 660ml Heineken NRB 650ml Peroni Na 620ml Cobra 4.5% 660ml Corona Extra 710ml Desperados 650ml San Miguel 660ml Becks 4% 660ml
Kronenbourg NRB 660ml Tyskie 5% NRB 500ml Crabbies Ginger Beer 500ml Jack Daniels&Cola 330ml Gordons&Tonic P/M 250ml Smirnoff&Cola P/M 250ml Capt Morgan&Cola P/M 250ml Wkd Iron Brew £2.99 70cl Smirnoff Ice 70cl
View Shelf 2 Products
San Miguel 4fp/M 330ml Sol 4pk 330ml Heineken NRB 4pk 330ml Carlsberg Export 4fp/M 330ml Miller Genuine Draft 330ml NRB Peroni Italian Lager 4pk 330ml
Becks Bier 6fp/M 275ml Coors Light 6fp/M 330ml Corona Extra 4pk NRB 330ml Desperados 3pack 330ml Budweiser 4.5% 6fp/M 300ml Bulmers Red Berries&Lime 500ml
Magners Irish Cider 568ml NRB Rekorderlig S/Berry Lime 500ml Rekorderlig Wild Berry 500ml Wkd Iron Brew 4pk P/M 275ml Smirnoff Ice 4fp/M 275ml
View Shelf 3 Products
Heineken 4fp/M 440ml Coors Light 4fp/M 500ml Stella Artois 4fp/M 500ml Red Stripe 4fp/M 440ml Budweiser 4.5%Abv 4fp/M 500ml Tennents 8fp/M 440ml (Scot)
Stella Artois 4fp/M 330ml Holsten Pils 6fp/M 275ml Cobra 4 Pack 4.5% 500ml Tennents Super 4pk 7.5% 500ml Belhaven Best 3.2% 4pk (Scot)
Mcewans Export 4.5% 500ml Can Country Choice Apple 5% 500ml Ace Cider 500ml Kopparberg S/Berry&Lime 500ml Kopparberg Mixed Fruit 500ml
View Shelf 4 Products
Fosters 4fp/M 440ml Carling 4/£4.99 500ml Tennents 4fp/M 500ml Carlsberg 4fp/M 500ml Kronenbourg 1664 4fp/M 440ml
Holsten Pils 4fp/M 500ml Guinness Draught 4fp/M 440ml Innis & Gunn Lager 440ml (Scot) Tennents Special 500ml (Scot) Mcewans Export 4.5% 500ml Can
John Smiths Smth 4fp/M 440ml Magners Cider 4 Pack 440ml Strongbow 4fp/M 440ml Strongbow D/Fruit 4fp/M 440ml
View Shelf 5 Products
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