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Category advice
Market Insight
Category advice2022
Cider has grown 23% in the past year and is now worth £2.1bn in the Impulse Channel.
Total Impulse Cider value sales account for 9.1% of Total Impulse total Alcohol value sales. Total Grocery Cider value sales account for 4.7% of Total Grocery total Alcohol value sales.
(MAT we 27.03.21 Nielsen Scantrack)
Cider in Impulse is worth £513m and growing 36.2% year on year.
48% of total Cider sales are Apple Cider, 30% Flavoured.
(Nielsen Scantrack, MAT to 20/03/21)
Cider shoppers in the Impulse Channel have grown +36.9%, +245,300K shoppers in the past year.
(MAT we 21.03.21 Kantar WPO)
Premium Apple Ciders have grown the fastest in the past year, boosted by new Rose variants in the market.
(Nielsen Scantrack, MAT to 11/7/20)
Impulse purchasing has risen in the past year +10%, retailers can boost sales through impactful displays to tempt their shoppers especially around key events.
50% of shoppers say they would be likely to purchase more Premium products around key event and holidays, retailers need to make sure they have a good Premium Beer & Cider offering.
(Source: Lumina Intelligence, UK Convenience Market Report 2020)
Over 1/5th of UK consumers are teetotal – make sure you stock a small range of No Alcohol Beer & Cider.
Must Stock Lines
Category advice2022
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Planograms
Category advice2022
We suggest you stock the following range:
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We suggest you stock the following range:
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View Shelf 1 Products
Newcastle Brown Nrb 550ml Innis & Gunn Original 330ml (Scot) Brewdog Punk Ipa 330ml Punk Ipa 5.4% 330ml Nrb Budweiser 4.5% Abv 660ml Stella Artois 4.6% 660ml
Peroni Na 620ml Desperados 650ml Corona Extra 620ml San Miguel 660ml Birra Moretti 660ml Nrb Jack Daniels & Cola 330ml
Gordons & Tonic P/M 250ml Smirnoff & Cola P/M 250ml Captain Morgan & Cola P/M 250ml Wkd Blue £3.39 2/£6 70cl Smirnoff Ice 70cl
View Shelf 2 Products
Miller 6 Pack 330ml Peroni Italian Lager 4 Pack 330ml Corona Extra 4/£5.99 330ml Budweiser 6/£6.85 300ml
Bulmers Red Berries & Lime 500ml Magners Irish Cider 568ml Nrb Kopparberg Strawberry & Lime 500ml Kopparberg Mixed Fruit 500ml
Rekorderlig Strawberry & Lime 500ml Wkd Blue 4 Pack P/M 275ml Smirnoff Ice 4 for P/M 275ml
View Shelf 3 Products
Coors 4/£5.75 500ml Stella Artois 4/£5.19 440ml Budweiser 4/£5.29 440ml
Tennents 8/£8.00 440ml Stella Artois 4 Pack 330ml Heineken 0.0% 4 Pack 330ml
Brewdog Punk Ipa 4 Pack 5.4% 330ml Can Belhaven Best 3.2% 4 Pack (Scot) Ace Cider 500ml
View Shelf 4 Products
Fosters 4/£4.85 440ml Innis & Gunn Lager 4/£5.79 500ml Tennents 4/£4.90 500ml Can
Carlsberg Pilsner 4/£5 500ml Guinness Draught 4/£5.49 440ml Mcewans Export 4.5% 500ml Can
John Smiths Smooth 4/£4.95 440ml Strongbow 4.5% 4/£4.65 440ml Strongbow Dark Fruit 4/£5.75 440ml
View Shelf 5 Products
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