Category advice

Cider icon
Cider

Market Insight

Category advice2020

 

Cider has grown 23% in the past year and is now worth £2.1bn in the Impulse Channel.

This represents 41.2% of all alcohol sales. In the Grocery Channel this is only 27.4%.

(Nielsen Scantrack, MAT to 11/7/20)

Cider in Impulse is worth £497m and growing 21% year on year.

42% of total Cider sales are Apple Cider, 29% Flavoured.

(Nielsen Scantrack, MAT to 11/7/20)

Cider shoppers in the Impulse Channel have grown by 92% or an additional 714,000 shoppers in the past year.

(Kantar WPO Impulse 12wk to 12/7/20)

Premium Apple Ciders have grown the fastest in the past year, boosted by new Rose variants in the market.

(Nielsen Scantrack, MAT to 11/7/20)

Impulse purchasing has risen in the past year +10%, retailers can boost sales through impactful displays to tempt their shoppers especially around key events.

50% of shoppers say they would be likely to purchase more Premium products around key event and holidays, retailers need to make sure they have a good Premium Beer & Cider offering.

Man shopping for cider

(Source: Lumina Intelligence, UK Convenience Market Report 2020)

Cider

Over 1/5th of UK consumers are teetotal – make sure you stock a small range of No Alcohol Beer & Cider.

Cider

Must Stock Lines

Category advice2020

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock linesMust stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock linesMust stock lines
Cider

Planograms

Category advice2020

 

We suggest you stock the following range:

Click shelf to hide/show shelf product list

1.25m Cider Shelf 1
View Shelf 1 Products
1.25m Cider Shelf 2
View Shelf 2 Products
1.25m Cider Shelf 3
View Shelf 3 Products
1.25m Cider Shelf 4
View Shelf 4 Products
1.25m Cider Shelf 5
View Shelf 5 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

2.5m Cider Shelf 1
View Shelf 1 Products
2.5m Cider Shelf 2
View Shelf 2 Products
2.5m Cider Shelf 3
View Shelf 3 Products
2.5m Cider Shelf 4
View Shelf 4 Products
2.5m Cider Shelf 5
View Shelf 5 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

3.75m Cider Shelf 1
View Shelf 1 Products
3.75m Cider Shelf 2
View Shelf 2 Products
3.75m Cider Shelf 3
View Shelf 3 Products
3.75m Cider Shelf 4
View Shelf 4 Products
3.75m Cider Shelf 5
View Shelf 5 Products

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