Category advice

Chilled icon
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Market Insight

Category advice2020

 

Shoppers aged 45+ have driven 83% of the growth in chilled convenience

Kantar 29.12.19

The chilled Food shopper spends 73% more time in store and purchases 88% more items compared to the average convenience shopper

HIM 21.11.18

Chilled in Convenience is growing 2% YOY

Kantar 29.12.19

Top Up remains the most important mission with Food to go (+30%) and meal for tonight (+23%) driving the growth

IGD Shopper Vista, March 2018

Refrigeration is currently the top area of investment for UK convenience retailers

ACS Voice of Local Shops Report

Boost your chiller sales with the plant based revolution

Dairy is the most commonly avoided food in the UK*

Just under half of consumers report that someone in their household already avoids a food group

Non Dairy Milk drink sales are growing at 16% in 2019**

Non Dairy Milks are a must stock line with 86% of Convenience stores stocking them & over 50% of Independents**

Oat based milk drinks were the fastest growing Dairy Free Milk segment with sales +116% **

Maximise On The Go sales of Non Dairy Milk products by merchandising them in the chiller alongside products like Mars Milk, Yazzoo & Starbucks Coffee
1 in 3 households buy plant based products

Source* Mintel Free From Foods Report Dec 18

** IRI Total Market / Convenience MAT to Dec 19

Value & Unit Sales + AC Wtd Distribution for the L12wks

Launching Spring 2020

NEW Vegan On The Go drinks offering shoppers more choice and variety in a growing category

  • 250ml serving
  • No added sugar formulations
  • Suitable for vegans & vegetarians (vegan society approved)
  • Free from colours and preservatives
  • MRSP £1.60 supported with strong £1 promotional plan driving trial

Alpro is the signpost to dairy free – representing 51% of the category

Plant-based alternatives are completely free of any animal products, including dairy and eggs. Typically longer shelf life than the dairy alternative helping drive waste down.

583173

Alpro Soya
  • Top selling ingredient
  • Low in fat
  • Rich source of protein

292231

Alpro Almond Unsweetened
  • Top selling SKU
  • Low in calories
  • Low in sugar

440607

Alpro Oat
  • Fastest growing ingredient
  • Rich in fibre

639685

Alpro Coconut
  • Third biggest ingredient
  • Low in fat
  • Low in sugars

675354

Alpro Greek Style Yoghurt
  • Great for on-the-go
  • Low in fat
  • High in protein

675343 / 675332

Alpro GreekStyle Yoghurt Strawberry/Mango
  • Great for on-the-go
  • Low in fat
  • High in protein

612873

Alpro Caffe Latte
  • From the leader in plant-based coffee
  • Rainforest Alliance Certified coffee
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Must Stock Lines

Category advice2020

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock lines
Must stock linesMust stock lines
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Planograms

Category advice2020

 

We suggest you stock the following range:

Click shelf to hide/show shelf product list

1.25m x6 Chilled Planogram Shelf 1
View Shelf 1 Products
1.25m x6 Chilled Planogram Shelf 2
View Shelf 2 Products
1.25m x6 Chilled Planogram Shelf 3
View Shelf 3 Products
1.25m x6 Chilled Planogram Shelf 4
View Shelf 4 Products
1.25m x6 Chilled Planogram Shelf 5
View Shelf 5 Products
1.25m x6 Chilled Planogram Shelf 6
View Shelf 6 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

2.5m x6 Chilled Planogram Shelf 1
View Shelf 1 Products
2.5m x6 Chilled Planogram Shelf 2
View Shelf 2 Products
2.5m x6 Chilled Planogram Shelf 3
View Shelf 3 Products
2.5m x6 Chilled Planogram Shelf 4
View Shelf 4 Products
2.5m x6 Chilled Planogram Shelf 5
View Shelf 5 Products
2.5m x6 Chilled Planogram Shelf 6
View Shelf 6 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

3.75m x6 Chilled Planogram Shelf 1
View Shelf 1 Products
3.75m x6 Chilled Planogram Shelf 2
View Shelf 2 Products
3.75m x6 Chilled Planogram Shelf 3
View Shelf 3 Products
3.75m x6 Chilled Planogram Shelf 4
View Shelf 4 Products
3.75m x6 Chilled Planogram Shelf 5
View Shelf 5 Products
3.75m x6 Chilled Planogram Shelf 6
View Shelf 6 Products

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