Category advice

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Chilled

Market Insight

Category advice2019

 

The Chilled food shopper spends 73% more time in store

and purchases 88% more items compared to the average convenience store shopper

(HIM 21.11.18)

Chilled foods are growing in convenience at 4%

(Nielson latest 12wks 29.09.18)

32% of convenience store visits are to top up for the next 24 hours

(HIM 2018)

Chilled foods has become one of the most important categories in convenience,

accounting for 17.2% of sales

(HIM 21.11.18)

Top up remains the most important mission

with Food to go (+30%) and Meal for Tonight (+23%) driving the growth

(IGD Shopper Vista, March – May 2018)

42% of baskets contain a fresh or chilled product

(HIM 2018)

45% of shoppers regularly purchase ready meals in a convenience store

(HIM 2017)

Ready Meals is one of the fastest growing categories in chilled +16.9%

(Nielson Latest 12wks 29.08.18)

84% of shoppers claim price is the most important factor when purchasing a ready meal

(HIM 2017)

The top selling ready meal sectors are Traditional, Italian and Indian, accounting for 67% of sales

(Nielson 2017)

Launching Spring 2019

Spaghetti Bolognese Sweet & Sour Chicken Cottage Pie Chicken Tikka Masala

New Best-one Ready Meals

Code Product Description Case Size Sale Rank
586787 Best-one Beef Lasagne 2 for £5 4 x 450g 1
586754 Best-one Chicken Tikka Masala 2 for £5 4 x 450g 2
586732 Best-one Cottage Pie 2 for £5 4 x 450g 3
586743 Best-one Macaroni Cheese 2 for £5 4 x 450g 4
586798 Best-one Chicken Korma 2 for £5 4 x 450g 5
586698 Best-one Spaghetti Bolognese 2 for £5 4 x 450g 6
586721 Best-one Sausage & Mash 2 for £5 4 x 450g 7
586776 Best-one Sweet & Sour Chicken 2 for £5 4 x 450g 8
586765 Best-one Beef Stew & Dumpling 2 for £5 4 x 450g 9
586687 Best-one Chilli Con Carne & Rice 2 for £5 4 x 450g 10
Price marked range “2 for £5”
POR 26%

New Best-one Chilled Juice

586665 Best-one Orange Juice 2 for £2 12 x 1ltr
586643 Best-one Apple Juice 2 for £2 12 x 1ltr
586676 Best-one Tropical Juice 2 for £2 12 x 1ltr
586654 Best-one Cranberry Juice 2 for £2 12 x 1ltr
Price marked range “2 for £2”
POR 30.1%
Juices
Chilled

Must Stock Lines

Category advice2019

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock lines
Must stock linesMust stock lines
Chilled

Planograms

Category advice2019

 

We suggest you stock the following range:

Click shelf to hide/show shelf product list

1.25m Chilled Shelf 1
View Shelf 1 Products
1.25m Chilled Shelf 2
View Shelf 2 Products
1.25m Chilled Shelf 3
View Shelf 3 Products
1.25m Chilled Shelf 4
View Shelf 4 Products
1.25m Chilled Shelf 5
View Shelf 5 Products
1.25m Chilled Shelf 6
View Shelf 6 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

2.5m Chilled Shelf 1
View Shelf 1 Products
2.5m Chilled Shelf 2
View Shelf 2 Products
2.5m Chilled Shelf 3
View Shelf 3 Products
2.5m Chilled Shelf 4
View Shelf 4 Products
2.5m Chilled Shelf 5
View Shelf 5 Products
2.5m Chilled Shelf 6
View Shelf 6 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

Complete 3.75m Chilled planogram
3.75m Chilled Shelf 1
View Shelf 1 Products
3.75m Chilled Shelf 2
View Shelf 2 Products
3.75m Chilled Shelf 3
View Shelf 3 Products
3.75m Chilled Shelf 4
View Shelf 4 Products
3.75m Chilled Shelf 5
View Shelf 5 Products
3.75m Chilled Shelf 6
View Shelf 6 Products

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