Category advice

Cereals icon
Cereals

Market Insight

Total Cereal market is worth

£1.34bn

(Nielsen)

Cereal shoppers spend 2.6 x more

than a non-cereal shopper

(Source: Kantar World Panel 03.01.2016)

Breakfast is

the largest meal occasion.

60% of UK households eat breakfast

(Source: Kantar World Panel 03.01.2016)

Health is the biggest trend in Cereal.

Granola, Muesli and Oat Clusters are bought by 50% of UK households

and shoppers will pay more for these cereals

96%

of UK households eat cereal each week

(Source: Kantar World Panel 03.01.2016)

The UK munches through

10 billion cereal bowls a year

Price Mark Packs are key to shoppers and must be stocked

Stock the best-selling brands – 26% of shoppers will go elsewhere if a cereal is unavailable

Breakfast is becoming increasingly segmented with more options available to shoppers

20% of shoppers claim the variety of cereal in convenience stores is too small, so make sure you stock a selection of the Must Stock lines

Gluten-Free & protein filled fruit & fibre options are growing

Weetabix Corn Flakes

Top 5 purchase drivers

  • 1Price
  • 2Product familiarity
  • 3Brand
  • 4Quality
  • 5Health

All above IGD Category Benchmarks Cereals 2016

Cereals

Must Stock Lines

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock lines
Must stock lines
Cereals

Planograms

If you have a 2m display, we suggest you stock the following range:

Click shelf to hide/show product list. Click products to order online

2m cereals planogram Shelf 1
View Shelf 1 Products
2m cereals planogram Shelf 2
View Shelf 2 Products
2m cereals planogram Shelf 3
View Shelf 3 Products
2m cereals planogram Shelf 4
View Shelf 4 Products
2m cereals planogram Shelf 5
View Shelf 5 Products

If you have a 3m display, we suggest you stock the following range:

Complete 3m cereals planogram

Click bay to hide/show product list

3m cereals planogram Shelf 1
View Shelf 1 Products
3m cereals planogram Shelf 2
View Shelf 2 Products
3m cereals planogram Shelf 3
View Shelf 3 Products
3m cereals planogram Shelf 4
View Shelf 4 Products
3m cereals planogram Shelf 5
View Shelf 5 Products

View previous

View next

Visit our other sites:

Best-one

Bestpets

BB Foodservice

Essentially Catering Magazine

Bestway Export

Bestway Vans Direct

 

Welcome to our new website

We’ve got a brand new look, but don’t worry: it’s the same Bestway and Batleys website. Log in with your usual details.

You will notice a fresh new design. Images are bigger and clearer. Promotions and new products are easier to find. And the site is as easy to use on your phone as it is on your computer.

We hope you enjoy using it!

Start shopping