Canned and packaged food are important to the Meal for Tonight occasion, as shoppers often buy complementary products (e.g. soup and bread, beans and jacket potato) for a evening meal solution
90% of UK households buy Canned Grocery with approximately 60% of the shoppers aged 50+. Reflect space according to your local demographic
(Nielsen Feb 2017)
Canned Soup is a highly seasonal category with sales increasing 4% for each 1 degree drop in temperature, so stock up when temperatures are due to drop
Tuna is the largest sector in Canned Fish and contributes 55% of sales. No Drain Tuna/Light Lunch are driving growth
(Kantar May 2017)
Canned Fish is front of mind for shoppers looking for positive nutrition, protein and convenience which are 3 current food trends
(Blue Cube Consumer Research October 2016)
Pot Noodle is the category signpost for instant snacks. The key event is Back to School/Freshers Week
Leverage canned goods to drive the top-up mission
Ensure the top canned and packaged categories (i.e. Canned Vegetables, Fish, Beans, Soups and Fruit) are centrally located in the ambient fixture
Use promotions to drive trip spend
Shoppers often buy canned and packaged products when running low on cupboard staples. Having a multibuy across best selling canned products will trigger multiple purchases and drive up basket spend
Ensure you stock the ‘must stock’ lines
Up to 90% of total category value comes from top 20 products in Beans, Pasta and Soups, so stocking the core range is critical
Perfect for the Convenience shopper mission
- Pot Pasta Beefy Bolognese PM £1.39
- Pot Pasta Creamy Carbonara PM £1.39
- Batchelors Pasta 'n' Sauce Cheese & Broccoli PM £1.09
- Batchelors Pasta 'n' Sauce Chicken & Mushroom PM £1.09
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
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