Make biscuits impossible to miss
55% of Convenience shoppers purchase on impulse so it’s important to capture the shopper.
Lumina CTP, 4W to 07.03.2021 and Lumina Category Factsheets, 2019
(52W data to 18.04.2021)
(Nielsen ScanTrack, S&I, 2020)
(Nielsen ScanTrack, 52W data to 22.05.21)
(Lumina Intelligence, ‘How to Win at NPD’, June 2019)
(Kantar WPO, 52W data to 16.05.2021)
(pladis Path to Purchase Research)
A huge amount of category value comes through the Core Range so it’s important to get it right.
55% of Convenience shoppers purchase on impulse so it’s important to capture the shopper.
Lumina CTP, 4W to 07.03.2021 and Lumina Category Factsheets, 2019
Information correct at time of print.
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Click shelf to hide/show shelf product list
McVities Dark Chocolate Digestive PM £1.65 266g McVities Chocolate Caramel Digestives PM £1.65 250g
Cadbury Fingers PM £1.29 114g Bahlsen Choco Leibniz White Milk PM £1.59 125g
McVities Milk Chocolate Digestive PM £1.65 266g McVities Milk Chocolate Hobnob PM £1.65 262g
McVities White Chip Cookie PM £1 150g Foxs Golden Crunch PM £1 230g
McVities Gold PM £1 6pk McVities Penguin £1 6pk
Wagon Wheels Jammie PM £1 200g Tunnocks Chocolate Caramel Wafers 4&rsquot;s
Jammie Dodger Biscuits PM 89p 140g McVities Original Digestive PM £1.49 400g
McVities Rich Tea PM £1.49 300g McVities Gingernuts PM £1.29 250g
Click shelf to hide/show shelf product list
Cadbury Fingers PM £1.29 114g Bahlsen Choco Leibniz White Milk PM £1.59 125g Mikado Milk PM 60p 39g
Cadbury Roundie PM 60p 30g McVities Jaffa Cakes £1 122g McVities Jaffa Cakes 80% Extra Free 110g
Cadbury Crunchie Melts PM £1.29 156g Cadburys Chocolate Chip Cookies PM £1 150g Foxs Viennese Chocolate PM £1 120g
McVities Milk Chocolate Digestive PM £1.65 266g McVities Dark Chocolate Digestive PM £1.65 266g McVities Milk Chocolate Hobnob PM £1.65 262g
McVities Chocolate Caramel Digestives PM £1.65 250g Maryland Choc Chip PM £1 200g McVities Chocolate Chip Cookie PM £1 150g
McVities White Chip Cookie PM £1 150g Foxs Golden Crunch PM £1 230g
McVities Gold PM £1 6pk McVities Penguin £1 6pk Kit Kat 2 Finger PM £1 5pk
McVities Club Orange PM £1 6pk Tunnocks Chocolate Caramel Wafers 4’s Tunnocks Chocolate Tea Cakes 6pk
Oreo Double Cream PM 79p 157g Oreo Cookies PM 79p 154g Oreo Golden PM 79p 154g
Jammie Dodger Biscuits PM 89p 140g Foxs Party Rings PM 89p 125g Wagon Wheels Jammie PM £1 200g
McVities Original Digestive PM £1.49 400g McVities Rich Tea PM £1.49 300g McVities Gingernuts PM £1.29 250g
McVities Hobnob PM £1.29 300g McVities Fruit Shortcake PM £1.29 200g McVities All Butter Shortbread 200g
Best-one Bourbon Cream PM 49p 150g Best-one Custard Cream PM 49p 150g McVities Shorties PM £1 300g McVities Coconut Rings PM £1 300g
Jacobs Cream Crackers PM £1.49 300g Jacobs Tuc Sandwich PM £1.39 150g Jacobs Cheddars PM £1.39 150g
Ritz Original PM £1.39 200g Belvita Honey Nut PM 60p 50g Belvita Soft Bakes Choc Chip PM 60p 50g
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