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Category advice
Market Insight
Category advice2022
Beer has grown 41.4% in the last year and is now worth £2.4bn in the Impulse Channel.
This represents 43.3% of all alcohol sales. In the Grocery Channel this is only 29.3%.
(Nielsen Scantrack, MAT to 20/03/21)
Lager is worth £1.7bn in the Impulse Channel, growing at 42% year on year.
Premium segments are the biggest, accounting for almost 70% of total sales.
(Nielsen Scantrack, MAT to 20/03/21)
Beer shoppers in the Impulse Channel have grown by 47.9%, or an additional 838,000 shoppers in the past year.
(Kantar WPO Impulse 52wk to 21/02/21)
71% of Lager sales are in Canned format, although Bottle sales are growing at almost double the rate +62% vs Can +35%.
Lager mid pack bottles sales have grown the most share +2.6% of Total Lager, however, single & small pack bottles make up over 72% of bottled Lager sales.
(Nielsen Scantrack, MAT to 20/03/21)
Impulse purchasing has risen in the past year +10%, retailers can boost sales through impactful displays to tempt their shoppers especially around key events.
50% of shoppers say they would be likely to purchase more Premium products around key event and holidays, retailers need to make sure they have a good Premium Beer & Cider offering.
(Source: Lumina Intelligence, UK Convenience Market Report 2020)
Over 1/5th of UK consumers are teetotal – make sure you stock a small range of No Alcohol Beer & Cider.
Must Stock Lines
Category advice2022
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Planograms
Category advice2022
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Newcastle Brown NRB 550ml Old Speckled Hen 5% 500ml Wychwood Hobgoblin NRB 500ml Punk Ipa 5.4% 330ml NRB Stella Artois 4.8% NRB 660ml Heineken NRB 650ml
Peroni Na 620ml Desperados 650ml San Miguel 660ml Birra Moretti 660ml NRB Budweiser 4.5% Abv 660ml Jack Daniels & Cola 330ml
Gordons & Tonic P/M 250ml Smirnoff & Cola P/M 250ml Captain Morgan & Cola P/M 250ml WKD Blue £3.39 2/£6 70cl Smirnoff Ice 70cl
View Shelf 2 Products
Peroni Italian Lager 4pk 330ml Budweiser 6/£6.59 300ml Coors 6/£6.49 330ml NRB Corona Extra 4/£5.99 330ml
Bulmers Red Berries & Lime 500ml Magners Irish Cider 568ml NRB Henry Westons Vintage 8.2% 500ml NRB Kopparberg Strawberry & Lime 500ml
Rekorderlig Strawberry & Lime 500ml WKD Blue 4pk P/M 275ml Smirnoff Ice 4 for P/M 275ml
View Shelf 3 Products
Coors 4/£5.75 500ml Stella Artois 4/£5.19 440ml Budweiser 4/£5.29 440ml Heineken 4/£5.25 440ml
Stella Artois 4 Pack 330ml Desperados NRB 3pk 330ml Country Choice Apple 5% 500ml
Ace Cider 500ml K Cider Abv 7.5% 500ml Magners Cider 4/£4.59 440ml
View Shelf 4 Products
Fosters 4/£4.85 440ml Carling 4/£5.25 500ml Carlsberg Pilsner 4/£5.25 500ml
Kronenbourg 1664 4/£5.50 440ml Holsten Pils 4/£6.25 500ml Red Stripe 4/£5.50 440ml
San Miguel 4 for P/M 500ml Strongbow 4.5% 4/£4.65 440ml Strongbow Dark Fruit 4/£5.75 440ml
View Shelf 5 Products
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Doom Bar Amber Ale 500ml Old Speckled Hen 5% 500ml Fullers London Pride 500ml Newcastle Brown NRB 550ml Punk Ipa 5.4% 330ml NRB Goose Island Ipa 355ml Cobra 4.5% 620ml NRB Budweiser 4.5% Abv 660ml
Stella Artois 4.8% NRB 660ml Heineken NRB 650ml Peroni Na 620ml San Miguel 660ml Desperados 650ml Corona Extra 620ml Tyskie 5% NRB 500ml
Birra Moretti 660ml NRB Jack Daniels & Cola 330ml Gordons & Tonic P/M 250ml Smirnoff & Cola P/M 250ml Captain Morgan & Cola P/M 250ml WKD Blue £3.39/2 for £6 70cl Smirnoff Ice P/M 70cl
View Shelf 2 Products
Budweiser 6/£6.59 300ml Stella Artois 4/£5.49 500ml Heineken 0.0% 4pk 330ml Coors 6/£6.49 330ml NRB Becks 6 Pack 275ml San Miguel 4 Pack 330ml
Birra Moretti 4pk 330ml Peroni Italian Lager 4pk 330ml Corona Extra 4pk NRB 330ml Desperados 3 Pack 330ml Bulmers Red Berries & Lime 500ml Kopparberg Strawberry & Lime 500ml
Rekorderlig Strawberry & Lime 500ml Magners Irish Cider 568ml NRB Henry Westons Vintage 8.2% 500ml NRB WKD Blue 4pk P/M 275ml Smirnoff Ice 4fp/M 275ml
View Shelf 3 Products
Heineken 4/£5.25 440ml Red Stripe 4/£5.50 440ml Tyskie 4pk 5% 500ml San Miguel 4fp/M 500ml
Desperados 4pk Can 500ml Kronenbourg 1664 4/£5.25 440ml Carlsberg Export 4fp/M 500ml Country Choice Apple 5% 500ml
Thatchers Gold 4pk 500ml Strongbow 4.5% 4/£5.75 568ml Strongbow Dark Fruit 4/£5.75 440ml Strongbow Dark Fruit 4/£6.75 568ml
View Shelf 4 Products
Fosters 4/£5.95 568ml Carling Pint 4/£5.75 568ml Carlsberg Pilsner 4/£5.85 568ml Coors Light 4fp/M 568ml Budweiser 4/£6.39 568ml
Stella Artois 4/£6.59 568ml Heineken 4fp/M 568ml Red Stripe 4/£6.50 568ml Can Kronenbourg 1664 4/£6.50 568ml San Miguel 4 Pk 568ml
K Cider Abv 7.5% 500ml Magners Cider 4/£4.49 440ml Scrumpy Jack 500ml Can Strongbow 4.5% 4/£4.65 440ml
View Shelf 5 Products
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