Category advice

Beer icon
Beer

Market Insight

Category advice2020

 

Beer has grown 23% in the past year and is now worth £2.1bn in the Impulse Channel.

This represents 41.2% of all alcohol sales. In the Grocery Channel this is only 27.4%.

(Nielsen Scantrack, MAT to 11/7/20)

Lager is worth £1.5bn in the Impulse Channel, growing at 27% year on year.

Premium segments are the biggest, accounting for almost 69% of total sales.

(Nielsen Scantrack, MAT to 11/7/20)

Beer shoppers in the Impulse Channel have grown by 92% or an additional 714,000 shoppers in the past year.

(Kantar WPO Impulse 12wk to 12/7/20)

72% of Lager sales are in Canned format, although Bottle sales are growing faster.

Mid Pack Lager sales have grown the most share of Total Lager, however Large Single Bottle & Small pack bottles make up over 62% of bottled Lager sales.

(Nielsen Scantrack, MAT to 11/7/20)

Impulse purchasing has risen in the past year +10%, retailers can boost sales through impactful displays to tempt their shoppers especially around key events.

50% of shoppers say they would be likely to purchase more Premium products around key event and holidays, retailers need to make sure they have a good Premium Beer & Cider offering.

Man shopping for beer

(Source: Lumina Intelligence, UK Convenience Market Report 2020)

Beers

Over 1/5th of UK consumers are teetotal – make sure you stock a small range of No Alcohol Beer & Cider.

Beer

Must Stock Lines

Category advice2020

 

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

Must stock linesMust stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock lines
Must stock linesMust stock linesMust stock linesMust stock linesMust stock lines
Beer

Planograms

Category advice2020

 

We suggest you stock the following range:

Click shelf to hide/show shelf product list

1.25m Beer Shelf 1
View Shelf 1 Products
1.25m Beer Shelf 2
View Shelf 2 Products
1.25m Beer Shelf 3
View Shelf 3 Products
1.25m Beer Shelf 4
View Shelf 4 Products
1.25m Beer Shelf 5
View Shelf 5 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

2.5m Beer Shelf 1
View Shelf 1 Products
2.5m Beer Shelf 2
View Shelf 2 Products
2.5m Beer Shelf 3
View Shelf 3 Products
2.5m Beer Shelf 4
View Shelf 4 Products
2.5m Beer Shelf 5
View Shelf 5 Products

We suggest you stock the following range:

Click shelf to hide/show shelf product list

3.75m Beer Shelf 1
View Shelf 1 Products
3.75m Beer Shelf 2
View Shelf 2 Products
3.75m Beer Shelf 3
View Shelf 3 Products
3.75m Beer Shelf 4
View Shelf 4 Products
3.75m Beer Shelf 5
View Shelf 5 Products

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