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Category advice
Market Insight
Category advice2020
Beer has grown 23% in the past year and is now worth £2.1bn in the Impulse Channel.
This represents 41.2% of all alcohol sales. In the Grocery Channel this is only 27.4%.
(Nielsen Scantrack, MAT to 11/7/20)
Lager is worth £1.5bn in the Impulse Channel, growing at 27% year on year.
Premium segments are the biggest, accounting for almost 69% of total sales.
(Nielsen Scantrack, MAT to 11/7/20)
Beer shoppers in the Impulse Channel have grown by 92% or an additional 714,000 shoppers in the past year.
(Kantar WPO Impulse 12wk to 12/7/20)
72% of Lager sales are in Canned format, although Bottle sales are growing faster.
Mid Pack Lager sales have grown the most share of Total Lager, however Large Single Bottle & Small pack bottles make up over 62% of bottled Lager sales.
(Nielsen Scantrack, MAT to 11/7/20)
Impulse purchasing has risen in the past year +10%, retailers can boost sales through impactful displays to tempt their shoppers especially around key events.
50% of shoppers say they would be likely to purchase more Premium products around key event and holidays, retailers need to make sure they have a good Premium Beer & Cider offering.
(Source: Lumina Intelligence, UK Convenience Market Report 2020)
Over 1/5th of UK consumers are teetotal – make sure you stock a small range of No Alcohol Beer & Cider.
Must Stock Lines
Category advice2020
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Planograms
Category advice2020
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Newcastle Brown NRB 550ml Old Speckled Hen 5% 500ml Wychwood Hobgoblin NRB 500ml Spitfire Ale 500ml Stella Artois 4.8% NRB 660ml Heineken NRB 650ml
Peroni Na 620ml Desperados 650ml San Miguel 660ml Kronenbourg NRB 660ml Crabbies Ginger Beer 500ml Jack Daniels & Cola 330ml
Gordons & Tonic P/M 250ml Smirnoff & Cola P/M 250ml Capt Morgan & Cola P/M 250ml Wkd Blue £2.99 70cl Smirnoff Ice 70cl
View Shelf 2 Products
Peroni Italian Lager 4pk 330ml Becks Bier 6fp/M 275ml Coors Light 6fp/M 330ml Corona Extra 4pk NRB 330ml
Bulmers Red Berries & Lime 500ml Magners Irish Cider 568ml NRB H/Westons Vintage 8.2% 500ml NRB Kopparberg S/Berry & Lime 500ml
Rekorderlig S/Berry Lime 500ml Wkd Blue 4pk P/M 275ml Smirnoff Ice 4fp/M 275ml
View Shelf 3 Products
Coors Light 4fp/M 500ml Stella Artois 4fp/M 500ml Budweiser 4.5%Abv 4fp/M 500ml
Stella Artois 4fp/M 330ml Country Choice Apple 5% 500ml Ace Cider 500ml
View Shelf 4 Products
Fosters 4fp/M 440ml Carling 4/£4.99 500ml Carlsberg 4fp/M 500ml
Kronenbourg 1664 4fp/M 440ml Holsten Pils 4fp/M 500ml Guinness Draught 4fp/M 440ml
John Smiths Smth 4fp/M 440ml Strongbow 4fp/M 440ml Strongbow D/Fruit 4fp/M 440ml
View Shelf 5 Products
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Doom Bar Amber Ale 500ml Old Speckled Hen 5% 500ml Fullers London Pride 500ml Newcastle Brown NRB 550ml Brewdog Punk Ipa 330ml Brooklyn Lager 355ml Goose Island Ipa 355ml Budweiser 4.5% Abv 660ml
Stella Artois 4.8% NRB 660ml Heineken NRB 650ml Peroni Na 620ml San Miguel 660ml Desperados 650ml Corona Extra 710ml Tyskie 5% NRB 500ml
Birra Moretti 660ml NRB Jack Daniels & Cola 330ml Gordons & Tonic P/M 250ml Smirnoff & Cola P/M 250ml Capt Morgan & Cola P/M 250ml Smirnoff Ice P/M 70cl Wkd Blue £2.99 70cl
View Shelf 2 Products
Budweiser 4.5% 6fp/M 300ml Stella Artois 4fp/M 330ml Coors Light 6fp/M 330ml Becks Bier 6fp/M 275ml San Miguel 4fp/M 330ml
Peroni Italian Lager 4pk 330ml Corona Extra 4pk NRB 330ml Desperados 3pack 330ml Bulmers Red Berries & Lime 500ml
Kopparberg S/Berry & Lime 500ml Kopparberg Mixed Fruit 500ml Magners Irish Cider 568ml NRB H/Westons Vintage 8.2% 500ml NRB
View Shelf 3 Products
Heineken 4fp/M 440ml Red Stripe 4fp/M 440ml Tyskie 4pk 5% 500ml
San Miguel 4fp/M 500ml Desperados 4 Pack Can 500ml Kronenbourg 1664 4fp/M 440ml
Carlsberg Export 4fp/M 500ml Strongbow D/Fruit 4fp/M 440ml Strongbow D/Fruit 4/£6.75 568ml
View Shelf 4 Products
Fosters 4fp/M 568ml Carling Pint 4fp/M 568ml Carlsberg 4fp/M 568ml Budweiser 4.5% 4fp/M 568ml
Stella Artois 4fp/M 568ml John Smiths Smth 4fp/M 440ml Mcewans Export 4.5% 500ml Can Guinness Draught 4fp/M 440ml
K Cider Abv 8% 500ml Magners Cider 4 Pack 440ml Scrumpy Jack 500ml Can Strongbow 4fp/M 440ml
View Shelf 5 Products
We suggest you stock the following range:
Click shelf to hide/show shelf product list
View Shelf 1 Products
Newcastle Brown NRB 550ml Doom Bar Amber Ale 500ml Old Speckled Hen 5% 500ml Wychwood Hobgoblin NRB 500ml Spitfire Ale 500ml Fullers London Pride 500ml Dragon Stout NRB 284ml Brewdog Punk Ipa 4pk 330ml Budweiser 4.5% Abv 660ml
Stella Artois 4.8% NRB 660ml Heineken NRB 650ml Peroni Na 620ml Cobra 4.5% 660ml Corona Extra 710ml Desperados 650ml San Miguel 660ml Becks 4% 660ml Kronenbourg NRB 660ml
Tyskie 5% NRB 500ml Crabbies Ginger Beer 500ml Jack Daniels & Cola 330ml Gordons & Tonic P/M 250ml Smirnoff & Cola P/M 250ml Capt Morgan & Cola P/M 250ml Wkd Blue £2.99 70cl Smirnoff Ice 70cl
View Shelf 2 Products
San Miguel 4fp/M 330ml Sol 4pk 330ml Heineken NRB 4pk 330ml Carlsberg Export 4fp/M 330ml Peroni Italian Lager 4pk 330ml Becks Bier 6fp/M 275ml
Coors Light 6fp/M 330ml Corona Extra 4pk NRB 330ml Desperados 3pack 330ml Budweiser 4.5% 6fp/M 300ml Bulmers Red Berries & Lime 500ml Magners Irish Cider 568ml NRB
H/Westons Vintage 8.2% 500ml NRB Rekorderlig S/Berry Lime 500ml Rekorderlig Wild Berry 500ml Wkd Blue 4pk P/M 275ml Smirnoff Ice 4fp/M 275ml
View Shelf 3 Products
Heineken 4fp/M 440ml Coors Light 4fp/M 500ml Stella Artois 4fp/M 500ml Red Stripe 4fp/M 440ml Budweiser 4.5%Abv 4fp/M 500ml
Stella Artois 4fp/M 330ml Cobra 4pk 4.5% 500ml Country Choice Apple 5% 500ml Ace Cider 500ml
K Cider Abv 8% 500ml Magners Cider 4 Pack 440ml Kopparberg S/Berry & Lime 500ml Kopparberg Mixed Fruit 500ml
View Shelf 4 Products
Fosters 4fp/M 440ml Carling 4/£4.99 500ml Carlsberg 4fp/M 500ml Kronenbourg 1664 4fp/M 440ml
Holsten Pils 4fp/M 500ml Carlsberg Export 4fp/M 500ml Oranjeboom 4fp/M 500ml Guinness Draught 4fp/M 440ml
John Smiths Smth 4fp/M 440ml Scrumpy Jack 500ml Can Strongbow 4fp/M 440ml Strongbow D/Fruit 4fp/M 440ml
View Shelf 5 Products
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