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Lucozade, Lucozade Energy, Lucozade Sport, Lucozade Alert and the Arc Device are registered trade marks of Lucozade Ribena Suntory Ltd. ©Lucozade Ribena Suntory Ltd.
All rights reserved. **Recommended Retail Price. †Recommended Retail Price.


Lucozade is turning the market blue with the launch of three new drinks: Lucozade Sport Blue Force, Lucozade Energy Blue Burst and Lucozade Alert Blue Rush have joined the existing Lucozade range.
This cross-category innovation creates an exciting line up of new drinks across the Lucozade brand, adding a splash of colour to retailers' chillers and creating real excitement for shoppers.
Sport and energy drinks are growing ahead of the category, currently seeing 80.5%1 and 16.9%2 value sales growth respectively.
Lucozade Alert is experiencing incredible 31.4% YOY growth.3
Lucozade Energy and Lucozade Sport are going from strength to strength, with increases of 6.5%4 and 17.8%5 in YOY value sales respectively.
43% of shoppers are more likely to purchase drinks with appealing flavours.6
- Lucozade Alert Blue Rush: 500ml PMP
- Lucozade Energy Blue Burst: 500ml PMP and 900ml PMP
- Lucozade Sport Blue Force: 500ml PMP